Blog
4 posts tagged with "campaigns".
A practical guide to A/B testing email subject lines — sample size calculation, statistical significance, which variables to test, which to ignore, and how to interpret results correctly.
Vivek Tan
Mar 16, 2026 · 6 min read
Email template design best practices for 2026 — mobile-first layouts, dark mode support, accessible HTML, image-to-text ratios, fallback fonts, and cross-client rendering that actually works.
Vivek Tan
Feb 09, 2026 · 6 min read
Data-backed guide to the best time to send marketing email in India — IST timezone patterns for B2B SaaS, pharma, education, e-commerce, and insurance, with day-of-week analysis.
Priya Iyer
Feb 06, 2026 · 6 min read
Eight email list segmentation strategies — RFM, behavioural, demographic, lifecycle, engagement, geo, customer value, and interest-based — with real examples for Indian businesses.
Priya Iyer
Jan 19, 2026 · 8 min read